By Aldo Esilu
In commemoration of its six-decade-long tenure within Uganda, dfcu Bank’s Chief Executive Officer, Charles Mudiwa, attributed the institution’s enduring success to the steadfast trust and backing of its clientele.
“Throughout various phases of transformation, we have remained the preferred bank for our clients due to our integrity, bespoke services, and our positive impact on the communities we serve,” Mudiwa declared during an official address on May 14th, marking dfcu’s anniversary.
The Bank has reinforced its dedication to nurturing significant connections with its customers by unveiling a series of dynamic engagement activities designed to strengthen relationships and drive business growth. These engagements commenced in Western Uganda and will be extended nationwide, particularly focusing on districts with dfcu’s physical branches.
At a customer dinner hosted at Hotel Triangle in Mbarara, Mudiwa emphasized that these interactions will encompass a diverse array of activities aimed at eliciting customer feedback and actively involving them in the evolution of dfcu’s offerings. “Our customers are our partners at dfcu Bank. They have been for the past 60 years and will continue to be in the forthcoming chapters of our journey. These engagements underscore our unwavering commitment to prioritizing our customers in every facet of our operations,” Mudiwa articulated.
He also highlighted the critical role of feedback in refining the Bank’s services and products, especially in the digital age where clients demand immediate solutions to a plethora of needs. By actively engaging customers in the co-creation process, dfcu aims to stay ahead of market trends, anticipate evolving needs, and deliver unparalleled value.
The CEO, along with the Bank’s Executive team, has traversed a multitude of towns and cities across Western Uganda, including Hoima, Masaka, Mbarara, Kisoro, Kabale, Lyantonde, Ibanda, Isingiro, Rushere, Ntungamo, and Ishaka.
In the upcoming months, the team plans to embark on additional visits across the country, continuing their efforts to engage and involve their customers in the Bank’s growth and innovation journey.
Have An Advert Or Article You Want Us To Publish? WhatsApp: +256760530830.
